{"title":"NEW ARRIVALS","description":"\u003cp\u003eLet your light shine before others\u003c\/p\u003e","products":[{"product_id":"logo-tee","title":"Classic Short Sleeve Tee","description":"\u003cp\u003eOur Classic Short Sleeve Tee is a premium everyday essential made from 100% cotton with a substantial yet comfortable 7.5oz weight. Crafted with 16-single yarn, it has a smooth, tight knit that gives the fabric a refined finish. The oversized drop-shoulder fit offers a modern, relaxed silhouette, while the enzyme wash adds softness, reduces shrinkage, and gives the shirt a broken-in feel from day one. Durable stitching and a structured ribbed neckline complete this elevated staple.\u003cbr\u003e\u003cbr\u003eModel wears size \u003cstrong\u003eXL\u003c\/strong\u003e and is 5’10” \/ 178cm tall\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eALL SALES FOR THIS ITEM ARE FINAL\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"dead ego club","offers":[{"title":"S","offer_id":45475027386556,"sku":null,"price":35.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":45475027419324,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45475027452092,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45475027484860,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45503184470204,"sku":null,"price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8292\/3452\/files\/DEC-101M-2510-LESS_OF_ME_BF25-AB.png?v=1764084614"},{"product_id":"trucker-hat","title":"CAMO TRUCKER HAT","description":"\u003cp\u003e\u003cspan\u003eLess of Me All-Over Camo Trucker Hat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Less of Me Trucker features a high-crown, structured silhouette designed to stand out while keeping things effortless. Built with an all-over camo design and finished with crisp white lettering, this cap delivers a bold yet clean statement that pairs easily with any fit. A \u003c\/span\u003e\u003cspan\u003ecurved brim adds everyday wearability, while the breathable mesh back and adjustable snapback closure provide all-day comfort and a customizable fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt for wherever the day takes you — on the board, in the streets, or off the clock.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eALL SALES FOR THIS ITEM ARE FINAL\u003c\/span\u003e\u003c\/p\u003e","brand":"dead ego club","offers":[{"title":"Camouflage","offer_id":45825610612924,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8292\/3452\/files\/0D853900-5A7B-4B8E-BE38-149B4F2AF70A.png?v=1769978480"},{"product_id":"socks","title":"THE CREW SOCK","description":"\u003cp\u003eYou’ve got places to be. People to show up for. Things that actually matter.\u003c\/p\u003e\n\u003cp\u003eThese socks offer a medium-weight construction that feels thick and cushioned underfoot, with a breathable knit that keeps things fresh whether you’re putting in reps, hitting the streets, or just grinding through another long day.\u003cbr\u003e\u003cbr\u003eCrew length. Stays up. Doesn’t bunch. You won’t think about them once they’re on.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eComfortable enough for every day. Durable enough to keep up with however you move through the world.\u003c\/p\u003e","brand":"dead ego club","offers":[{"title":"White","offer_id":46217936928956,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":46217937354940,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8292\/3452\/files\/F81A38F5-E535-4DF9-96EC-3BCCA5333A05.png?v=1776806220"},{"product_id":"light-in-the-dark-silver-reflective-tee","title":"“LIGHT IN THE DARK” SILVER REFLECTIVE TEE","description":"\u003cp\u003e\u003cspan\u003eOur “LITD” Silver Reflective Tee is built on this simple truth: light is meant to be shared, not just held. This premium everyday essential is made from 100% cotton with a substantial yet comfortable 7.5oz weight. Crafted with 16-single yarn, it has a smooth, tight knit that gives the fabric a refined finish. The oversized drop-shoulder fit offers a modern, relaxed silhouette, while the enzyme wash adds softness, reduces shrinkage, and gives the shirt a broken-in feel from day one. Durable stitching and a structured ribbed neckline complete this elevated staple.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eModel wears size \u003cb\u003eL \u003c\/b\u003eand is 6’0\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eALL SALES FOR THIS ITEM ARE FINAL\u003c\/strong\u003e\u003c\/p\u003e","brand":"dead ego club","offers":[{"title":"Black \/ S","offer_id":46170525728956,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":46170445742268,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":46170447577276,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ XL","offer_id":46170447610044,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":46170447642812,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8292\/3452\/files\/60B77500-CCE9-4F45-AFC3-D15500CC06C0.png?v=1775599069"},{"product_id":"light-in-the-dark-iridescent-reflective-tee-copy","title":"“LIGHT IN THE DARK” IRIDESCENT REFLECTIVE TEE","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eOur “LITD” Iridescent Reflective Tee is built on this simple truth: light is meant to be shared, not just held. This premium everyday essential is made from 100% cotton with a substantial yet comfortable 7.5oz weight. Crafted with 16-single yarn, it has a smooth, tight knit that gives the fabric a refined finish. The oversized drop-shoulder fit offers a modern, relaxed silhouette, while the enzyme wash adds softness, reduces shrinkage, and gives the shirt a broken-in feel from day one. Durable stitching and a structured ribbed neckline complete this elevated staple.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eALL SALES FOR THIS ITEM ARE FINAL\u003c\/strong\u003e\u003c\/p\u003e","brand":"dead ego club","offers":[{"title":"Vintage Black \/ S","offer_id":46170467860668,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false},{"title":"Vintage Black \/ M","offer_id":46170467729596,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"Vintage Black \/ L","offer_id":46170467762364,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false},{"title":"Vintage Black \/ XL","offer_id":46170467795132,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false},{"title":"Vintage Black \/ 2XL","offer_id":46170467827900,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8292\/3452\/files\/3EA9AB2D-056E-4F2E-8591-0F71FD090E50.png?v=1775600705"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8292\/3452\/collections\/3C56BCB9-DF18-48DB-8AEA-E430FD5A1829.jpg?v=1775600893","url":"https:\/\/deadegoclub.com\/collections\/light-in-the-dark.oembed","provider":"dead ego club","version":"1.0","type":"link"}